Paywall

          To overcome financial crisis, newspaper companies established paid system, named as ‘the paywall.’ The revenue from advertising can be the main financial sources for the companies, but the main strategy of advertising is so clear; the more consumers read the newspaper or websites, the more chance to be exposed to the public. This means that ultimately, grasping audiences’ attention should be the main goal. Thus, even though newspaper companies earn financial sources from advertising, their main interests should be audiences.

            I want to talk about paywall. I mentioned about hierarchical ecology of the market a lot. I think most prestigious newspapers are using paywall system. This means that their financial status was not so good, so they needed to charge readers. However, such prestigious newspapers already got reputation, so people might be willing to pay for their services. The higher position on newspaper market is still impregnable.