Carr’s article
surprised me because I thought the statement that newspapers are dying
was a fallacy. However Carr pointed out that the revenue of print newspapers is
declining, so newspaper companies tend to discard print newspapers and turn to
digital sites.
My question here is
that are digital sites really that lucrative? If they are, why aren’t paid
online newspapers common these days? If digital sites are lucrative, why did
the article we read last week indicate that the most revenue still comes from
print newspapers rather than online newspapers?
Carr pointed out that
he doubts whether readers care about newspapers disappearing, and I am also
asking myself this question. However, the important question is how can newspaper
companies continue to make money from print newspapers? Two points of view are
illustrated as follows.
First, consumers’ reading habits will determine the future of
print newspapers.
If most revenue of newspapers comes from print newspapers, it
means that there are a significant number of readers who are used to reading
newspapers. However, even if readers’ habit change to reading online version, I
cannot see why newspapers companies cannot charge for online newspapers as they
charge for print newspapers.
Secondly, putting reading habits aside, according to inter-media
agenda setting, newspapers are indispensable for television news. Newspaper
companies are news providers, so the value of newspapers is not only for
readers but for other media. Newspaper companies can charge television stations
for using newspapers in the news. For example, television news stations read
newspapers headlines to their audience in the morning.
In conclusion,
for newspaper companies, the revenue should not come from the “format” of the news but from
the “content.”
No comments:
Post a Comment