Economics of New Media, Fall 2014
Wednesday, December 3, 2014
I am glad that it is just a virtual game
I lost 34.7775 dollars. LNKD is the best performer. My biggest lost is from google
LNKD: 203.79*1 +14
11:59am
EST
|
217.79
|
+2.77
|
+1.29%
|
213.25
|
217.94
|
562,013
|
1,719,060
|
27.05B
|
Twitter: 49.84*1
-10.76
12:00pm
EST
|
39.08
|
+0.17
|
+0.44%
|
38.38
|
39.42
|
7,471,200
|
26,923,000
|
24.43B
|
Microsoft Corporation 47*1
+1.175
12:02pm
EST
|
48.175
|
-0.29
|
-0.60%
|
47.805
|
48.48
|
8,402,386
|
35,484,500
|
397.099B
|
Google 571*1 -39.19
12:01pm
EST
|
531.81
|
-1.94
|
-0.36%
|
531.25
|
536.00
|
463,223
|
1,811,580
|
360.98B
|
Total -34.775
Tuesday, December 2, 2014
Joseph's portfolio
Here is my results of media stock portfolio. Netflix saved me.
I found that those stocks fluctuated frequently within last three months.
Even though I earned some money from Netflix, there was sharp decrease in the mid October.
I found that those stocks fluctuated frequently within last three months.
Even though I earned some money from Netflix, there was sharp decrease in the mid October.
When Colleges Follow Business Logic
Promiscuous College Come-Ons
http://www.nytimes.com/2014/11/23/opinion/sunday/frank-bruni-promiscuous-college-come-ons.html?_r=0Stock Portfolio Results
Looks like I made nearly $500 (I spent $9888.99 originally). Glad they released that Star Wars teaser when they did. Disney outperformed every one of the competitors I examined. Guess my family will be receiving Christmas presents after all.
Monday, November 24, 2014
Tuesday, November 11, 2014
Overcoming the retail logic
Chris Anderson explains in a persuasive way the overreaching power that the Long Tale
theory has in online environments. As he recognizes, the old assumptions
about popular taste in the retailer world were actually the result of “poor
supply and demand matching.”
Back
catalogs, underground art and music find now niche audiences and markets thank
to digital platforms that break the physical space and the old store logic. (See
this controversial example of Fan
Fiction).
Anderson
calls it the tyranny of physical space and the dictatorship of entertainment
hits. He shows how “misses” are also able to make money if they can be found
for the audience.
I
agree when he says that the Long Tail economy is good for societies because probably the industry does not know what the
public wants.
His
three rules of the Long Tail Theory are also astonishing: 1. Make everything
available, 2. Cut the price in half. Now lower it, 3. Help me find it. I specially like his argument when he
explains the logic behind the current price for a digital song and how traditional
recording studios want to protect their DVD industry by dividing the price of a
physical album.
However, his most powerful argument is when he
explains the new capability of the industry to go deeper in their catalog to recommend products that make sense to the costumer according to his/her
previous consumption. Also recommendations by friends or people we trust have a great impact on consumers' decisions.
Anderson’s ideas apply perfectly when talking about
digital products that don’t need a physical space to be stored.
However, he forgets to mention that most of the
shopping transactions in Amazon, for instance, are orders that imply delivering
physical things such as print books, clothes and electronics. For those kinds of
products, storage and delivery represent a huge problem that the author forgets to mention probably because it doesn’t support his arguments.
(e.g. In his last blog post, Picard points out that the material world is reining in Internet companies: "Although they [Internet companies] would like to think they operate in a separate virtual world, they also operate in a material world where users and advertisers reside, where advertising and search placement payments take place, where content is created, and where they locate physical offices.”)
(e.g. In his last blog post, Picard points out that the material world is reining in Internet companies: "Although they [Internet companies] would like to think they operate in a separate virtual world, they also operate in a material world where users and advertisers reside, where advertising and search placement payments take place, where content is created, and where they locate physical offices.”)
The tail that wags the dog
It really is amazing what can happen for an economy when physical space and time are removed from the equation. When people are uninhibited by when and where information is available it opens the door for individual discovery and development. It brings the concepts of the theory of Diffusions of Innovations to each piece of information produced/published. That eventually allows the information to reach 100% market share and be something that everyone can (not always guaranteed) know and use in their own lives.
Ultimately I feel these articles are preaching more about the existence of niche markets and the ability that the internet gives us to exploit those markets by eventually reaching everyone in that market, regardless of where and when they are. Everything is a "HIT" to someone, and there's room for it when space is "Free".
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