Unpredictable readers

Nobody knows what can happen to customers. Even though the technology used for new products is highly-developed, customers might dismiss such products. It is really hard to explain, but academic analysis might help describing solutions.

Most analysts expected the demise of newspapers. But as Ramen noodle theory described, newspaper still is surviving. I want to explain from the perspective of consumer psychology. Online newspapers did not grasp customers' attention very much. First of all, customers are not familiar with online news sites layout, distracted by lots of advertisings or messy array of advertising. Also, I think that it is too early to discuss the efficiency of online sites and applications on smartphones. While newspapers maintain its formality for a long time, new web-based platform keeps on changing. Consumers might feel uncomfortable to follow all those changes. 

This is my guess, but still I believe that my guess has legitimacy. Different platforms might yield different outcomes, but for any reason, grasping audience's attention is the most important.