Experience the information!

Today, Apple just held a showcase to promote I-Phone 6 and wearable devices. This is meaningful for the ‘information surplus’ because the development of technology let the supply curve move into the right in a drastic manner. What I feel significant about Apple products is that they not only lead consumers to pay attention to information, but also lead them to ‘experience’ the information vividly in their lives. Cutting-edge technologies can widen the information surplus because their roles as transmitting information is becoming faster and easier for consumers. At first, consumers might feel fascinating about the convenience provided by technologies, which allow them to pay attention to more stuff in comparison with the past. Later, consumers will be absorbed into the massive information that is directly related to their own lives. For example, individuals can check their health status easily, by using I-Phone 6 (Of course, they might pay attention to such health service before ‘the assimilation.’)

Some services on smartphone applications are free, which were not free in the past. Now, consumers might take it for granted that information should be free. I totally agree with the idea that individual’s attention is limited. But, due to the development of technology, the chance to be exposed to information for individuals is growing exponentially. Apple or Samsung products are successfully for consumers to pay more attention to the information. We are facing the world where mere attention to the information would not be enough; we are experiencing the information and bring such experiences into real lives. As a platform, communication technologies are accelerating the information surplus gap.

            Information itself can allow consumers to not only pay attention to, but also experience that. ‘Snowfall,’ created by New York Times at 2012 is a perfect example to ‘experience the information.’ Snowfall is an interactive news service and quite different from traditional news content. Audiences can understand and even experience what happened at Tunnel Creek. After consuming interactive news contents like Snowfall, audiences might feel banal toward existing news services. Sometimes, they might feel dismissed after paying attention to the news content, which would not lead them to experience that service.
           In the information surplus area, consumers might not so much different from the past. But the supply determinants are drastically evolving. Information surplus will continue and even increase and technology is playing prominent role in moving the supply curve into far right.